The Petite and So What brand
"Fashion shouldn't be about size! "
Petite and So What, the eco-responsible ready-to-wear brand that compliments petite women from 1m45 to 1m60.
No more pants that are too long, sleeves that don’t fit right, or clothes that are out of proportion!
Petite and So What takes your uniqueness in concern, offering pieces that perfectly fit to your petite body shape.
It took us a year to find the perfect lengths of our patterns: not too long, nor too short. Just perfect!
Fashion that meets your expectations
We want to contribute to better fashion by designing quality and timeThes pieces that last. Ninety percent of our designs are made in Europe, and fifty percent in France. Eco-responsibility, quality and comfort are the key words that define our collections.
Wear what you like!
Who says "petites" can't wear long skirts? Let's break fashion norms that force us to wear short skirts or fitted cuts! At Petite and So What, we offer long skirts and wide pants, long dresses and pantsuits. Clothes with the right proportions make all the difference!
The designer Julie, 1m52
An eternal utopian idealist who longs for a world where all women can wear pretty clothes that perfectly fit.
An activist for the "petite" cause on her fashion blog since 2013, she left the world of finance to pursue her dream: to create pretty clothes for petites and thus help them to feel more confident.